Ghost Creative · Fractional Brand & Ecommerce Director
A clearer direction
for your brand.
And what comes next.
I’m Steve. I help growing consumer brands make better decisions across brand, Amazon, and Shopify, with focused direction that keeps the work connected.
How I help
Brand, product, and ecommerce. Considered together.
From the first impression to the product page, the decisions should support the same story.
Brand direction
Positioning, messaging, and packaging decisions, so the brand reads the same on shelf, on Amazon, and on your own site.
Ecommerce direction
Amazon listings, A+ content, and Shopify product pages reviewed side by side, then turned into priorities your specialists can act on.
Creative oversight
Briefs your designers, photographers, and agencies can work from, plus practical reviews before the work ships.
One brand. Every place it sells.
The packaging, the Amazon listing, and the Shopify product page are where customers meet your brand. I look at them together, so each decision holds up everywhere it appears.
Steve Ruml · Founder, Ghost Creative
Meet Steve
A direct relationship.
A practical point of view.
Ghost Creative is my independent practice. You work directly with me, not an account team, on positioning, packaging, product pages, and the briefs behind them.
I help founders and small teams decide what to fix first, and give their designers, photographers, and Amazon or Shopify specialists briefs they can work from.
A good fit for growing consumer brands with people who can execute and a need for stronger direction.
AI guidance
A practical approach to AI.
AI is creating more options for brand and ecommerce teams. The useful question is where it actually helps your business.
I help you identify worthwhile uses, evaluate tools, and guide how AI fits into your team’s work, from creative exploration and content workflows to product presentation. With clear standards for quality, brand consistency, and human review.
Useful applications. Clear priorities. Your brand still comes first.
AI guidance can be included within the agreed advisory scope.
Working together
Senior direction.
An ongoing partnership.
I work with brands on an ongoing basis, building an understanding of the business and helping guide decisions as it grows.
We agree on a defined scope, meeting cadence, and review process, billed at a consistent monthly fee. I provide direction and oversight; your team and specialists handle execution.
- 01
Understand the challenge
Review the brand, packaging, listings, and storefront together.
- 02
Set the priorities
Agree on what matters this month and who will execute it.
- 03
Guide the work
Briefs, reviews, and feedback as the work comes in.
Let’s make the next move clearer.
Tell me where the brand is today and where you need direction. We can talk through whether working together makes sense.